About the book
Training in research methods is increasingly important for students of tourism, and this broad, accessible textbook outlines the concepts and tools essential to understand, manage, and conduct research. Taking a practical approach throughout, this new edition provides advice on the use and cautions associated with some of the more common research designs and tools used by tourism researchers.
Download lecture slides for each chapter and view an introductory video below.
Chapter 1 - The Nature of Tourism Research
Chapter 2 - Planning a Research Project
Chapter 3 - Questionnaire Design and Delivery
Chapter 4 - Selecting a Sample
Chapter 5 - How to Conduct Personal Interviews and Focus Groups
Chapter 6 - Indices and Scales
Chapter 7 - Case Studies
Chapter 8 - Content Analysis
Chapter 9 - Netnography
Chapter 10 - Research Reports and Presentations
More about CABI books
A number of CABI’s books are enhanced by open resources. These materials are available for students and…