Description
An essential resource for those wishing to understand the driving factors behind the operation of an adventure tourism company, this textbook offers guidance on how to deliver a profitable and sustainable product. The importance of changing markets, technology and corporate social responsibility, including environmental impacts and climate change, are discussed in the context of managing an adventure tourism firm. To remain profitable, companies must address these issues along with the important aspects of risk and safety.
Key features include:
- Case studies from successful professionals in the industry.
- Consideration of the development of sustainable adventure tourism.
- Guidance on managing products and customers.
Compiled from the author's experience in delivering adventure tourism courses over the last 20 years, this long-awaited book is aimed at both students taking university courses on adventure tourism and outdoor recreation as well as professionals working within the industry.
Table of contents
- PART I: PART I
- 1: Adventure Tourism
- 2: Globalization of Adventure Tourism
- 3: Research in Adventure Tourism
- 4: Customer Profile
- 5: Product Development
- 6: Management Issues
- 7: Risk and Safety Management
- 8: New Adventure, Old Adventure
- 9: Cultural Perspectives on Adventure Tourism
- 10: Adventure Lifestyles
- 11: Sustainability in Adventure Tourism
- PART II: CASE STUDIES
- 12: Altruistic Adventure Voluntourism: Help Manage the Park You Visit
- 13: Adventure Tourism in the Four Different Worlds of Ecuador
- 14: I Came to Enjoy Iceland and Arrived at Þingvellir (‘Þingvellir – where am I again?’)
- 15: Call of the Wild in Wales
- 16: Thoughts on the Adventure Sports Industry
- 17: Being an Outdoor Instructor: James’s Experience
- 18: My Path to Adventure
Readership
Suitable for students of adventure tourism and outdoor recreation management, as well as industry managers in outdoor activities.
Reviews
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Dr Ian Jenkins is a geographer who has worked in the tourism and leisure industries for the last twenty seven years as a researcher, senior lecturer, consultant and director of several research units. His work has resulted in numerous publications including industry reports, conference papers, academic articles and book chapters; he has also been a peer reviewer for journal articles. Some of the research projects he has been involved with have resulted in legislative change and improved industry standards. In addition, he has undertaken work for prestigious organisations such as UNESCO, British Council, British Standards Institute, Health and Safety Executive, VisitWales and CEN. His research and consultancy expertise covers subjects such as: responsible/sustainable tourism, niche tourism development, risk and safety management and adventure tourism. Ian is currently an examiner for the University of South Wales and has recently been an external examiner for the University of Birmingham at both undergraduate and postgraduate level and also a PhD examiner at Cranfield University. Ian has been the co-editor of a special edition of the Laureate Hospitality Journal.
